A news outlet is a newspaper, magazine, radio or television station, website or app that reports on the world around us. They publish stories that shape what people talk about, share and remember. The right media story can also bring people together and break down walls of division. Smart PR understands the power of this, so they focus on partnering with media outlets that have reach and credibility.
NBC is one of those huge American news brands that everyone knows. They made their name with live anchors and big prime-time broadcasts, but now they’re on every platform, from TV to social media. They still run big shows and appear in your Hulu feed, but they also dig into local stories that keep people coming back.
Vox is another popular US site that focuses on breaking down complicated stories like healthcare reform or AI ethics into easy, structured explainers. They also get into global health and development stories that matter to people. They’ve even got some serious funding from the Gates Foundation.
TechCrunch is a big business news site that mixes lifestyle and tech content. It’s a good place to learn about trends and new gadgets, but it also has deeper dives into startup analysis and founder interviews. They also have a premium membership that gives you access to more founder interviews and exclusive interviews.
The People’s Daily is China’s biggest state-owned news outlet, but it’s not very popular outside of China. It does a lot of reporting on China’s digital policies and tech ambitions, though, and its readers are interested in keeping up with the latest developments.