Whether your audience is on social media or looking for content that helps them solve a problem, the headline is the first thing they see. A great headline captures their attention and makes it impossible for them to resist clicking to read more. It also boosts SEO because search engines look at click-through rates to measure an article’s quality and relevance.
This is why creating compelling headlines is so important. According to Copyblogger, eight out of ten people will only read your headlines; only two out of ten will read the rest. Your headline is your only chance to convert a browser into a reader, and it’s up to you to make a strong promise that will entice them to keep reading.
A great headline grabs the attention of readers by telling them they’ll learn something new or gain an advantage. It can also make them feel emotionally connected to the article’s subject, boosting engagement.
One of the best ways to do this is by using a “how to” headline, which provides specific instructions on how to do something. Another option is to use a question headline that poses a problem or doubt that the audience may have and implies they’ll find a solution by reading the article.
Lastly, you can catch attention by using a pun or other humor-based headline. These work well because they’re often catchy, short, and easy to understand. They’re also a good way to add a bit of personality to an article and show your readers that you’re not just writing to sell them something.