Global political dynamics in the digital era have undergone significant transformation, affecting the way countries, organizations and individuals interact. With the emergence of digital platforms and social media, information can spread quickly, influencing public opinion and policy. Traditional politics, characterized by direct diplomacy and physical encounters, must now adapt to this new reality. Social media is a powerful tool in the political realm. السياسي countries and candidates are now using platforms such as Twitter, Facebook, and Instagram to reach voters directly and efficiently. Digital political marketing strategies, such as targeted advertising, allow campaigns to focus on specific audiences based on demographic data and online behavior. This not only speeds up the message delivery process, but also increases public engagement. In the international context, the digital era has also strengthened the role of non-states, including multilateral organizations, NGOs and influential individuals. Digital activism has given rise to global movements such as #MeToo and Black Lives Matter, sparking discussions about human rights and social justice. This movement shows that individual voices can now transcend geographical boundaries, shaping the political agenda more broadly. However, this dynamic also presents risks. The spread of fake news and disinformation poses a serious challenge to the integrity of the political process. Countries often use information warfare techniques to influence voters, undermine public trust in institutions, and create confusion. Therefore, it is important to increase digital literacy among the public to strengthen resistance to propaganda. Changes in diplomatic interaction patterns are also visible with the increasing use of technology in international negotiations. Virtual meetings are becoming more common, reducing the need for travel and associated costs. Although they have efficiency benefits, these meetings can also reduce the depth of relationship that is usually established in face-to-face interactions. The growth of technologies such as artificial intelligence and big data also opens up new opportunities in policy analysis. Big data enables deeper analysis of voter behavior, while artificial intelligence can be used to predict political trends. However, the use of this technology must be balanced with ethical considerations, especially in terms of privacy and data protection. Finally, the digital era brings challenges to state sovereignty. With increasingly blurred boundaries, issues such as privacy, cybersecurity and information control become more pressing. Countries must find a balance between leveraging technology for power and protecting their societies from existing threats. Overall, the dynamics of global politics in the digital era create a complex and ever-changing landscape. Adaptation to these changes will determine the direction of policy and interactions between countries in the future.