A news alert is an immediate notice that informs audiences of developing events. They often highlight important facts, such as the five Ws (who, what, where, when and why), to help audiences grasp a situation quickly. Breaking news alerts are often disseminated across TV, radio and web platforms for maximum reach. They are typically followed by continuous updates that re-broadcast vital information as it becomes available.
Creating an impactful media alert is no easy feat, especially when competing with thousands of other announcements that come across journalists’ desks every day. The key is to grab a reporter’s attention with a powerful headline that answers the “what,” “when” and “where” questions.
An eye-catching headline is important, but it’s also essential to include contact information. Reporters are always following up on news advisories and releases, so be sure to include the name, phone number and email address of one person who can answer any questions a reporter may have about an event.
The best way to distribute your media advisory is to send it to your local news editors, but don’t forget about distributing it to national outlets as well. It’s a good idea to send your media alerts to the news desks of those editors who have covered community activism in the past as these reporters will be more likely to cover an afterschool story. If a local politician or other dignitary is attending an event, mention that in your media advisory as it will provide a compelling reason to attend.