An exclusive report is a piece of news that does not appear in any other media outlet or publication. It can be embargoed, meaning that it will not be available to anyone until a certain date, or un-embargoed, which means that it is available for everyone to publish as soon as it is released. It can be a great way to get your message out and create excitement around your announcement.
However, this strategy is not without its pitfalls. Joseph cautions that PR professionals should only use this tactic for genuinely newsworthy moments and be transparent with journalists about the nature of the exclusivity. If a journalist feels that they are being denied the opportunity to share their own angle on an announcement, they may decide not to run it at all or sour your relationship in the future.
The last section of your report should include a summary of key findings and recommendations that are based on your analysis and interpretation of the data. This is your chance to highlight the most important aspects of your report and inspire your audience to take action. You should also include acknowledgements to anyone who contributed to your research or analysis, including advisors, collaborators, and funders. Finally, you should include a list of any additional resources or materials (e.g. surveys, detailed methodology, additional data) that were used to prepare your report. These appendices should be clearly labelled and arranged in the same format as your main report, so that readers can easily locate them.