Editorial is an opinion-based article that offers a unique perspective on an important topic or issue. Typically, editorial is written in first person and leans on research, supporting evidence and objective analysis rather than emotion. Editorial can be a great way to land a byline with a media publication and assert your viewpoint more forcefully than in an interview or quotation.
When a publication’s editorial writers write an op-ed, they share their opinion on a topical subject with the goal of persuading readers. Whether it’s a political, social or economic issue, editorial pieces speak to timely topics that are a reflection of the public’s interest.
News interpretation editorials are designed to frame recent news reporting in a specific light or to position current events in a larger context. These editorials often reference reported stories from other parts of the same publication or from other news outlets.
Praise editorials champion a particular person, institution or work of art. This type of editorial is a bit lighter and can go the humorous route or the slightly satirical one.
Critical editorials disagree with the status quo on a particular topic and can be controversial, although they should be well-researched.
Using editorial in your content marketing strategy can add credibility, improve the buyer’s journey and grow your business by offering actionable insights that your audience finds value in. By carefully crafting a thoughtful strategy and documenting it, you can set yourself up for success as you explore how to leverage this powerful form of content.